SAM: The 24/7 AI Order Taker for Takeaways
Never miss a phone order. Boost revenue. Automate your calls.
With SAM you get HANDS-FREE, phone ordering that works day and night.
Always-on order taking, even during your busiest times
Instant order forwarding to kitchen systems
Intelligent upsells & order confirmation
Easy to set up — Just plug in printer & ready to go.
With SAM, your takeaway now has a tireless assistant that answers every call — day or night. SAM captures orders, asks clarifying questions, confirms details, and sends them straight to your kitchen — giving you more orders, more accuracy, and more profit.
How SAM Works
When a customer dials your shop, SAM steps in with a natural, conversational voice. It guides them through your menu, captures modifiers and special instructions, confirms the final order, then pushes the ticket into your workflow — all seamlessly in the background.
Call Routing
Customers call your usual number;
calls are routed to SAM when needed (after hours, in busy periods).
Natural Conversation AI
SAM listens,
Asks clarifying questions (modifiers, quantities, special requests),
And confirms the order.
Payment Processing
(OPTION) Payment is captured securely (via card, link, or other method) and
Customer receives confirmation.
Order Processing
SAM sends the order straight into your kitchen
An order ticket is printed
Features & Benefits
24/7 Order Capture
SAM never sleeps — every incoming call is handled, so you never lose customers when you're busy or closed.
Intelligent Dialog & Upselling
SAM uses conversational AI to make the ordering feel natural. It can suggest add-ons (sides, drinks, desserts) and optimize basket value.
Full Menu Understanding
SAM knows your entire menu — items, sizes, modifiers, bundles, availability. It can handle “no onions / extra cheese / special instructions.”
Order Accuracy & Confirmation
Before finalizing, SAM confirms the order back to the customer to reduce mistakes. You get accurate orders through to your kitchen.
Integration & Dispatch
Option of integrating with your current POS or printing systems. Orders flow directly into your workflow. Optionally connects with delivery or dispatch systems as well.
Analytics & Insights
Track call volumes, order success rates, common upsells, busiest times, etc. Use that data to optimize operations.
EasySetup
No complex hardware. You forward your calls or integrate via your telephony provider. Setup can be fast (48 hours or less, depending on menu complexity).
Easy print
Receive order notifications on your mobile (iOS / Android) with full order details, print directly.
Choose a Plan That Suits Your Needs
Starter
normally £99
£49/month
(Limited Time Founder Offer)
plus 10% per order
Captures your first £1,200 in revenue. (Based on 60 orders @ £20/order).
Perfect for testing: Handles up to 60 orders/mo with ease.
Never miss a call with 24/7 AI order handling
Keep customers reassured with instant SMS confirmations
Boost sales effortlessly with AI-powered upselling
Make payments simple with secure card payments (optional)
Speed up service with instant kitchen receipt printing
Tailor your menu anytime to match your offers
Grow smarter with real-time performance insights
Professional Plan
CHOOSE YOUR STYLE:
🔘 FLEXIBLE
£99/mo + 7% per order.
Best for starting out.
--- OR ---
🔘 MAX PROFIT
(Best Value)
£499/month
+ 0% Fees Best for high volume
Includes 350 Orders (Extra orders billed at standard rate)
Enterprise/
Franchise (Unlimited)
£299/month
plus 5% per order (Subject to £1.00 minimum per order)
Handle unlimited orders without limits
Keep costs low with texts at just 0.033p each
Never miss a call with 24/7 AI order handling
Reassure customers with instant SMS confirmations
Grow sales with smart AI upselling suggestions
Enable easy payments through secure card payments
Serve faster with instant printed receipts
Customize and update your menu on the fly
🛡️The "Pays for Itself" Promise
We are so confident Sam will boost your revenue that we guarantee it.
If Sam doesn't capture enough missed orders in your first 30 days to cover the cost of your subscription, we will refund you the difference.
No risk. Just profit.
Optional Add-Ons:
Tailor SAM to Your Business Needs
Take your AI ordering system even further with powerful add-ons designed to fit the way you work:
Add-Ons
The "Plug & Play" Kitchen Kit — Only £149 Get a dedicated Android Tablet & High-Speed Printer, pre-configured and ready to go.
Zero Setup: We install the software and pair the devices before shipping.
Instant Prints: Orders fly from the AI phone call directly to the chef's hand.
Visual Control: Manage queues and order details on a crystal-clear display.
Includes all cables and paper roll. Just plug in and profit.
This hardware is heavily subsidized exclusively for SAM active subscribers. The equipment is yours to keep after 6 months of active subscription.
Extra Branch / Phone Number – £25/month
Expand effortlessly by connecting multiple branches or lines under SAM.POS Integration – From £50/month
Connect SAM directly to your POS system for a fully streamlined workflow.
The "Done-For-You" Launch Program £499 (One-Time)
We Build Your Ai So You Don't Have To.
1. Send your Menu
2. We build & test (48hrs)
Go Live & profit!
Skip the learning curve. Our team of menu engineers will take your current PDF or paper menu and transform it into a high-performance conversational script for Sam.
Smart Menu Ingestion: We don't just copy your menu; we program Sam to understand complex modifiers (e.g., "Half pepperoni, half veggie, no olives").
Upsell Calibration: We configure the AI to suggest the right sides and drinks at the perfect moment to boost your ticket size.
"Secret Shopper" Stress Test: Before you go live, our team acts as difficult customers, calling your system to ensure Sam handles every curveball perfectly.
Local UK Support: Real humans in Blackburn who know the difference between a Tikka and a Bhuna. We understand the Friday night rush.
The "Freedom" Guarantee: We lock you in with results, not paper. No long-term contracts. Cancel anytime with just 30 days' notice.
Hear What Our Clients Have to Say
"....Before SAM, we were constantly missing calls during the dinner rush. Now, every single order gets through. Our sales are up 22% in just two months, and customers love how easy it is to order. SAM has genuinely transformed how we run our business...."
Adeel, Owner of Spice House Takeaway
"...We tested SAM in one branch, and the results were so good we rolled it out across all five locations. Accuracy has improved, staff stress is down, and average order value has gone up thanks to SAM’s upselling. It feels like we’ve hired the perfect team member who never takes a day off...."
Sarah, Operations Manager, Pizza Junction
"....We used to lose money because the phone was constantly engaged. SAM changed that overnight. Customers get through instantly, orders go straight into our system, and we’ve stopped paying commission to third-party platforms. Honestly, it pays for itself many times over...."
James, Owner of Bean & Bite Café
Your Questions, Answered Clearly
Do I need new phone hardware?
Not at all. SAM works via call forwarding or VoIP redirect. You keep your current number and simply divert it to SAM
How fast can I go live?
For typical menus, setup is completed in 24–72 hours. More complex menus may take a little longer.
What if SAM misunderstands a customer?
SAM is designed to ask for clarification and confirm before finalizing. You can also review transcripts and correct.
Can SAM handle multiple simultaneous calls?
Yes, SAM scales and can manage unlimited concurrent calls without delays or busy signals.
Will SAM work for delivery & collection?
Yes. It can capture both types of orders (collection, in-store pickup, or delivery) with address capture or collection timing.
Does SAM support modifiers, special requests, dietary restrictions?
Yes, SAM understands custom instructions (e.g. no onions, extra sauce) and communicates them properly into the order.
What integrations are supported?
We connect with major POS systems, printing solutions, and provide APIs.
Empowering businesses with innovative solutions.
We are committed to providing seamless support and fostering growth.
Connect with us for a brighter, smarter future!
Quick Links
Contact
Phone: 01254 963769.
Legal
Proudly serving takeaways in Blackburn, Manchester, London, and across the UK.
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